Convenience

I’d like to take you on a quick journey back to the year 1998.

A number of important things happened during 1998. Will Smith released, “Gettin Jiggy Wit It”, Jackie Chan and Chris Tucker starred in the first Rush Hour movie, and a little-known startup called Google was officially incorporated as a company.
Back then, Google neither looked nor operated as sophisticatedly as it does now. Every results page looked similar, there were no images or videos being displayed and you’d probably have to search a few different queries to truly find what you were looking for. Alta Vista was ruling the roost at the time, with over 80 million hits per day and by far the largest index of webpages of any other search engine.

The fact that Amazon was even making a fraction of what they were at this time is a true testament to their early innovation online. Bear in mind that the average internet speed was 56kps, so you really had to have a lot of patience to put up with the painfully slow web experience. Just to put that speed into perspective, if you were to download Will Smith’s “Getting Jiggy Wit It” MP3 back then, it would take around 15 minutes to complete. Now, try downloading the Rush Hour movie and it’d be closer to 45 days… not exactly ready for 4K streaming from Netflix.

This brings me to the first important point that I want to make:

You’ve probably thought to yourself at one time or another, “If I could go back in time 20 years, I’d just invent Snapchat (or some other popular app) and become a billionaire.”
Here’s the thing… attempting to launch something like Snapchat 20 years ago would’ve got you nowhere. So many great ideas have come along and died a quick death because of the fact that the underlying tech infrastructure wasn’t at a stage that could benefit the end consumer.

Technology is only as effective as its lowest performing dependency.

A number of important things happened during 1998. Will Smith released, “Gettin Jiggy Wit It”, Jackie Chan and Chris Tucker starred in the first Rush Hour movie, and a little-known startup called Google was officially incorporated as a company. Back then, Google neither looked nor operated as sophisticatedly as it does now. Every results page looked similar, there were no images or videos being displayed and you’d probably have to search a few different queries to truly find what you were looking for. Alta Vista was ruling the roost at the time, with over 80 million hits per day and by far the largest index of webpages of any other search engine.

The Era of Instantaneous Access

In October of 2016, global internet usage via mobile

In October of 2016, global internet usage via mobile devices surpassed that of desktop for the first time in history.

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A number of important things happened during 1998. Will Smith released, “Gettin Jiggy Wit It”, Jackie Chan and Chris Tucker starred in the first Rush Hour movie, and a little-known startup called Google was officially incorporated as a company.

Back then, Google neither looked nor operated as sophisticatedly as it does now. Every results page looked similar, there were no images or videos being displayed and you’d probably have to search a few different queries to truly find what you were looking for. Alta Vista was ruling the roost at the time, with over 80 million hits per day and by far the largest index of webpages of any other search engine.